Crowdfunding and your Next Campaign?
Crowdfunding harnesses the power of social networks and the internet to give people the means to raise money and support good causes. In recent years the popularity of crowdfunding in fundraising has grown with increasing prevalence and daily usage of social media platforms across all societal groups from the very young to the very old.
With crowdfunding, you can help a friend or help an entire community. The term ‘Crowdfunding’ refers to the process of raising money with donations from a large number of people. First used by entrepreneurs to attract small-sized investments for start-ups, it’s application now is mostly in fundraising for charitable purposes. In the US, crowdfunding is projected to become a $90 billion dollar industry by 2025. For charities, crowdfunding is generally run through websites tailored to promote specific campaigns, projects, or causes.
There are many different platforms like https://www.idonate.ie/, https://www.justgiving.com. These platforms typically charge a monthly fee and a % charge in the region of 4-5%.
Reach & Messaging
Like any other campaign – the most important thing with your crowdfunding campaign is your reach & messaging. Clear, emotionally engaging messaging that spurs you donor to take action. As with all good campaigning it’s about telling your story, demonstrating impact, and making donors feel a part of what you do.