Crowdfunding and your next campaign?
Crowdfunding is a term that refers to the process of raising money with donations from a large number of people. Crowdfunding was first used by entrepreneurs to attract small-sized investments for start-ups. In the US, crowdfunding is projected to become a $90 billion dollar industry by 2025 and is being a valuable fundraising tool for charitable organisations. For charities, crowdfunding is generally run through websites tailored to promote specific campaigns, projects, or causes. There are many different platforms like kickstarter.com. These platforms typically charge a monthly fee and a % charge in the region of 4-5%. The important thing with any campaign is communication and messaging, you need to have clear messaging and make a clear and actionable link with your donor. You need to connect emotionally with your donor because it is an emotion that triggers action. So once again, it’s about telling your story, demonstrating impact, and making donors fell part of what you do.